Deanna Laufer


Deanna leads research examining sociocultural trends like the new adulthood, our income mosaic future, and the evolution of trust for FCAT. She enjoys presenting on these topics to audiences and helping them start a conversation about how they will affect Fidelity in the near future.

Before joining Fidelity in 2017, Deanna was a Senior Analyst at Forrester Research, where she led the company’s coverage of customer experience strategy and mobile user experience, authoring over two dozen reports and presenting at Forrester’s annual Customer Experience forum. Deanna holds an M.S. in technology and policy from the Massachusetts Institute of Technology and a B.S. in electrical and computer engineering from Cornell University.

BY: Deanna Laufer | February 2, 2023
Gen X are in their peak earning and retirement savings years, yet this “forgotten generation” can be overlooked when it comes to the complexity of their financial needs. There is an opportunity to cut through this complexity with time-saving automation, digitization, and guidance to increase their confidence in achieving their long term goals.
By: DEANNA LAUFER | May 17, 2021
Automation is moving up the value chain, taking on more “human” tasks like financial planning, factory floor management, and home health care. In response, companies need to reevaluate how to build trust in automated systems, considering both their reliability and the human-machine relationship.
FCAT Research
BY: DEANNA LAUFER | November 10, 2020
Just as COVID-19 has inspired a wave of invention across industries, a new breed of green fintechs are tackling climate change via financial innovation in payment, lending, trading, investment, and insurance.

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